Greetings Champion!
I’m very excited to start a new decade of adventure in California’s legal cannabis market!
I got to California in early December of 2009 after fours years of activism on the East Coast. It has been quite the spectacle watching everything that’s happened over the last decade in pot first hand. From the lows of losing Prop 19 by a few points on election night 2010, or the Oaksterdam raid, to the highs of winning in 2016. To be able to see and understand these things through my own eyes so I might tell the tale now and in the future accurately is immensely important to me and I’ll be forever grateful I was here to take part.
And once you get past the challenges longtime providers faced, crazy taxes, and people who thought the bar would be low enough for for them to get a shot in the industry not making it, there is a lot of positive stuff.
There is a lot of great weed. I smelled thousands of jars of different phenos over the last decade personally. As I now walk through the aisles of events like The Emerald Cup or Hall of Flowers these days, I am regularly reminded the highest bar for quality cannabis gets pushed up annually. But there is still a lot of folks missing the mark, and the naysayers will say those boof jars are completely representative of the legal industry.
I don’t buy that train of thought. I look at the flower coming out of places like Alien Lab, Fig Farms, and Ember Valley and what I see is absolute flame. To try and paint the legal market as one giant Mids Fest is a lie, and maybe sometimes the people doing it are just being haters that couldn’t jump through the hoops required to do it again.
I think it’s going to get more and more wild. Some folks who kept their cards close to their chest are ready to play some big hands. There will be a few more survivors yet, and they’ll do it on the back of their awesome pot the market deserves to have access to.
I’m excited to continue hunting the flame. I got to judge The Cannabis Cup and Emerald Cup last year, in addition to putting on my own events with The Transbay Challenge and Desert Smoke-Off with L.A. Weekly. Keep me in loop if you are up to any wild genetics projects. I’m constantly on the lookout for awesome new strains or just amazing phenotypes of the ones we already love!
Also I started a Patreon. If you want to support my personal editorial projects in 2020, all of the resources from that will be going towards camera gear and travel.
Jimi Devine 